Marketing Managers Salary
The median pay for a marketing managers in Johnson City, TN is $119,630/year ($57.51/hour), per BLS data. The range runs from $61K at the entry level to $196K for experienced workers. Cost of living is below average (RPP 87.93), which stretches that salary to about $136,051 in buying power. Rent on a 2-bedroom averages $1,132/month, or 14.1% of estimated take-home pay.
So what does $120K get you in Johnson City?
Groceries, utilities, transportation, and healthcare scaled from national averages by Johnson City’s Regional Price Parity (87.93). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Johnson City
Pay for marketing managers in Johnson City runs about 28% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,132/month, 14.7% of take-home, well inside the 30% guideline. Regional Price Parity sits at 87.93 (national = 100), meaning everyday costs run about 12% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Johnson City can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for marketing managers in metros near Johnson City, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Nashville-Davidson--Murfreesboro--Franklin | $135K | $141K |
| Memphis | $133K | $144K |
| Knoxville | $131K | $142K |
| Chattanooga | $124K | $136K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Johnson City, TN
Entry-level marketing managers (10th percentile) start around $61K. Mid-career wages sit at $120K. Top earners bring in $196K or more, a $136K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Johnson City numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Johnson City?
Yes — at the median salary of $120K, rent takes 14.7% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,132/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Johnson City?
The 10th-percentile wage — what new marketing managers typically earn — is $61K/year. Take-home on that works out to about $3,632/month. At HUD’s $1,132/month FMR, rent would take 31% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is marketing manager a high-paying job in Johnson City?
Local pay runs 28% below the national median — $120K here vs. $167K nationally. Cost of living is 12% below the national average, which narrows that gap in real purchasing power.
How does Johnson City compare to the national average for marketing managers?
Johnson City pays $120K median vs. the U.S. average of $167K — that’s -28%. After adjusting for local cost of living (RPP 87.93), the purchasing-power equivalent is $136K — below the national median.
How much do marketing managers make in Johnson City, TN?
The median is $119,630 a year, that works out to about $58 an hour. But the range is wide: entry-level workers start around $60,540, and experienced marketing managers can clear $196,280. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $120K enough to live in Johnson City?
On that salary, you'd take home roughly $7,710/month after taxes. A 2-bedroom here rents for about $1,132/month, which eats 14.7% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Johnson City?
Johnson City has a Regional Price Parity of 87.93 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $136,051 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.