Marketing Managers Salary
The median pay for a marketing managers in San Jose-Sunnyvale-Santa Clara, CA is $231,370/year ($111.24/hour), per BLS data. The range runs from $144K at the entry level to $350K for experienced workers. Prices run high here (RPP 110.42), so that salary is closer to $209,536 in real purchasing power. Rent on a 2-bedroom averages $3,483/month, or 26.1% of estimated take-home pay.
So what does $231K get you in San Jose-Sunnyvale-Santa Clara?
Groceries, utilities, transportation, and healthcare scaled from national averages by San Jose-Sunnyvale-Santa Clara’s Regional Price Parity (110.42). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in San Jose-Sunnyvale-Santa Clara
San Jose-Sunnyvale-Santa Clara sits well above the national pay line for marketing managers, local pay runs about 39% higher than the U.S. median of $167K. Rent runs $3,483/month for a 2-bedroom (HUD FMR), taking 27.3% of the median take-home. That's within the 30% rule, though not by much. Cost-of-living overall is 10% above the national average (BEA RPP 110.42), so groceries and services cost more too. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for marketing managers in metros near San Jose-Sunnyvale-Santa Clara, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $172K | $151K |
| San Francisco-Oakland-Fremont | $220K | $191K |
| San Diego-Chula Vista-Carlsbad | $175K | $156K |
| Riverside-San Bernardino-Ontario | $158K | $148K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, San Jose-Sunnyvale-Santa Clara, CA
Entry-level marketing managers (10th percentile) start around $144K. Mid-career wages sit at $231K. Top earners bring in $350K or more, a $206K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when San Jose-Sunnyvale-Santa Clara numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in San Jose-Sunnyvale-Santa Clara?
Yes — at the median salary of $231K, rent takes 27.3% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $3,483/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in San Jose-Sunnyvale-Santa Clara?
The 10th-percentile wage — what new marketing managers typically earn — is $144K/year. Take-home on that works out to about $8,620/month. At HUD’s $3,483/month FMR, rent would take 40% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is marketing manager a high-paying job in San Jose-Sunnyvale-Santa Clara?
Local pay is 39% above the national median — $231K here vs. $167K nationally. Keep in mind cost of living here is 10% above the national average, which offsets some of that premium.
How does San Jose-Sunnyvale-Santa Clara compare to the national average for marketing managers?
San Jose-Sunnyvale-Santa Clara pays $231K median vs. the U.S. average of $167K — that’s +39%. After adjusting for local cost of living (RPP 110.42), the purchasing-power equivalent is $210K — still ahead of the national median.
How much do marketing managers make in San Jose-Sunnyvale-Santa Clara, CA?
The median is $231,370 a year, that works out to about $111 an hour. But the range is wide: entry-level workers start around $143,670, and experienced marketing managers can clear $350,150. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $231K enough to live in San Jose-Sunnyvale-Santa Clara?
On that salary, you'd take home roughly $12,738/month after taxes. A 2-bedroom here rents for about $3,483/month, which eats 27.3% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in San Jose-Sunnyvale-Santa Clara?
San Jose-Sunnyvale-Santa Clara has a Regional Price Parity of 110.42 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median marketing managers salary is worth about $209,536 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.