Marketing Managers Salary
The median pay for a marketing managers in Waterloo-Cedar Falls, IA is $114,940/year ($55.26/hour), per BLS data. The range runs from $74K at the entry level to $184K for experienced workers. Cost of living is below average (RPP 87.06), which stretches that salary to about $132,024 in buying power. Rent on a 2-bedroom averages $1,051/month, or 14.5% of estimated take-home pay.
So what does $115K get you in Waterloo-Cedar Falls?
Groceries, utilities, transportation, and healthcare scaled from national averages by Waterloo-Cedar Falls’s Regional Price Parity (87.06). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
Sponsored links, AffordMap may earn a commission at no cost to you. Learn more
What this looks like in Waterloo-Cedar Falls
Pay for marketing managers in Waterloo-Cedar Falls runs about 31% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,051/month, 15.2% of take-home, well inside the 30% guideline. Regional Price Parity sits at 87.06 (national = 100), meaning everyday costs run about 13% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Waterloo-Cedar Falls can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for marketing managers in metros near Waterloo-Cedar Falls, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Des Moines-West Des Moines | $135K | $147K |
| Davenport-Moline-Rock Island | $141K | $159K |
| Cedar Rapids | $133K | $150K |
| Ames | $132K | $149K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Waterloo-Cedar Falls, IA
Entry-level marketing managers (10th percentile) start around $74K. Mid-career wages sit at $115K. Top earners bring in $184K or more, a $110K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Waterloo-Cedar Falls numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Waterloo-Cedar Falls?
Yes — at the median salary of $115K, rent takes 15.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,051/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Waterloo-Cedar Falls?
The 10th-percentile wage — what new marketing managers typically earn — is $74K/year. Take-home on that works out to about $4,461/month. At HUD’s $1,051/month FMR, rent would take 24% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Waterloo-Cedar Falls?
Local pay runs 31% below the national median — $115K here vs. $167K nationally. Cost of living is 13% below the national average, which narrows that gap in real purchasing power.
How does Waterloo-Cedar Falls compare to the national average for marketing managers?
Waterloo-Cedar Falls pays $115K median vs. the U.S. average of $167K — that’s -31%. After adjusting for local cost of living (RPP 87.06), the purchasing-power equivalent is $132K — below the national median.
How much do marketing managers make in Waterloo-Cedar Falls, IA?
The median is $114,940 a year, that works out to about $55 an hour. But the range is wide: entry-level workers start around $74,350, and experienced marketing managers can clear $184,160. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $115K enough to live in Waterloo-Cedar Falls?
On that salary, you'd take home roughly $6,927/month after taxes. A 2-bedroom here rents for about $1,051/month, which eats 15.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Waterloo-Cedar Falls?
Waterloo-Cedar Falls has a Regional Price Parity of 87.06 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $132,024 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.