Marketing Managers Salary
The median pay for a marketing managers in Chico, CA is $139,830/year ($67.23/hour), per BLS data. The range runs from $83K at the entry level to $219K for experienced workers. Adjusted for local prices (RPP 101.2), that's roughly $138,172 in purchasing power. Rent on a 2-bedroom averages $1,625/month, or 19.7% of estimated take-home pay.
So what does $140K get you in Chico?
Groceries, utilities, transportation, and healthcare scaled from national averages by Chico’s Regional Price Parity (101.2). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Chico
Pay for marketing managers in Chico runs about 16% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,625/month, 20.1% of take-home, well inside the 30% guideline. Cost of living (RPP 101.2) is near the national average, so spending patterns here track the typical American budget fairly closely. Lower pay, lower costs, Chico can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for marketing managers in metros near Chico, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $172K | $151K |
| San Francisco-Oakland-Fremont | $220K | $191K |
| San Jose-Sunnyvale-Santa Clara | $231K | $210K |
| San Diego-Chula Vista-Carlsbad | $175K | $156K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Chico, CA
Entry-level marketing managers (10th percentile) start around $83K. Mid-career wages sit at $140K. Top earners bring in $219K or more, a $137K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Chico numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Chico?
Yes — at the median salary of $140K, rent takes 20.1% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,625/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Chico?
The 10th-percentile wage — what new marketing managers typically earn — is $83K/year. Take-home on that works out to about $4,960/month. At HUD’s $1,625/month FMR, rent would take 33% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is marketing manager a high-paying job in Chico?
Local pay runs 16% below the national median — $140K here vs. $167K nationally.
How does Chico compare to the national average for marketing managers?
Chico pays $140K median vs. the U.S. average of $167K — that’s -16%. After adjusting for local cost of living (RPP 101.2), the purchasing-power equivalent is $138K — below the national median.
How much do marketing managers make in Chico, CA?
The median is $139,830 a year, that works out to about $67 an hour. But the range is wide: entry-level workers start around $82,670, and experienced marketing managers can clear $219,400. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $140K enough to live in Chico?
On that salary, you'd take home roughly $8,099/month after taxes. A 2-bedroom here rents for about $1,625/month, which eats 20.1% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Chico?
Chico has a Regional Price Parity of 101.2 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median marketing managers salary is worth about $138,172 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.