Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Idaho Falls, ID is $55,550/year ($26.71/hour), per BLS data. The range runs from $35K at the entry level to $97K for experienced workers. Cost of living is below average (RPP 94.41), which stretches that salary to about $58,839 in buying power. A 2-bedroom apartment runs $1,305/month, about 35.8% of take-home, which is tight.
So what does $56K get you in Idaho Falls?
Groceries, utilities, transportation, and healthcare scaled from national averages by Idaho Falls’s Regional Price Parity (94.41). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Idaho Falls
Pay for market research analysts and marketing specialists in Idaho Falls runs about 29% below the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $1,305/month, which is 35.2% of the median worker's take-home, past the 30% guideline most planners use. Regional Price Parity sits at 94.41 (national = 100), meaning everyday costs run about 6% cheaper here. Your dollar stretches further than the headline salary suggests. That combination, below-market pay with high housing costs, makes this a financially demanding market for market research analysts and marketing specialistss.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Idaho Falls, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Boise City | $62K | $63K |
| Coeur d'Alene | $60K | $61K |
| Twin Falls | $55K | $60K |
| Pocatello | $62K | $70K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Idaho Falls, ID
Entry-level market research analysts and marketing specialists (10th percentile) start around $35K. Mid-career wages sit at $56K. Top earners bring in $97K or more, a $62K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Idaho Falls?
It’s a stretch — at the median salary of $56K, rent takes 35.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,305/month. The 30% guideline puts the comfortable ceiling at roughly $1,100/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Idaho Falls?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $35K/year. Take-home on that works out to about $2,099/month. At HUD’s $1,305/month FMR, rent would take 62% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Idaho Falls?
Local pay runs 29% below the national median — $56K here vs. $79K nationally. Cost of living is 6% below the national average, which narrows that gap in real purchasing power.
How does Idaho Falls compare to the national average for market research analysts and marketing specialists?
Idaho Falls pays $56K median vs. the U.S. average of $79K — that’s -29%. After adjusting for local cost of living (RPP 94.41), the purchasing-power equivalent is $59K — below the national median.
How much do market research analysts and marketing specialists make in Idaho Falls, ID?
The median is $55,550 a year, that works out to about $27 an hour. But the range is wide: entry-level workers start around $34,980, and experienced market research analysts and marketing specialists can clear $96,650. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $56K enough to live in Idaho Falls?
On that salary, you'd take home roughly $3,710/month after taxes. A 2-bedroom here rents for about $1,305/month, which eats 35.2% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Idaho Falls?
Idaho Falls has a Regional Price Parity of 94.41 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $58,839 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.