Market Research Analysts and Marketing Specialists Salary

Yes — at the median salary of $68K, rent takes 26.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,179/month. That stays under the 30% guideline most financial planners use.

The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $41K/year. Take-home on that works out to about $2,436/month.

Local pay runs 13% below the national median — $68K here vs. $79K nationally.

North Coast Region of California nonmetropolitan area pays $68K median vs. the U.S. average of $79K — that’s -13%.

The median is $68,410 a year, that works out to about $33 an hour. But the range is wide: entry-level workers start around $40,600, and experienced market research analysts and marketing specialists can clear $132,410. These are BLS numbers, based on employer-reported data, not self-reported surveys.

On that salary, you'd take home roughly $4,495/month after taxes. A 2-bedroom here rents for about $1,179/month, which eats 26.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.

North Coast Region of California nonmetropolitan area has a Regional Price Parity of 100 (100 is the national average). That's right at the national average. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $68,410 in national-average purchasing power.

The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.