Market Research Analysts and Marketing Specialists Salary

It’s a stretch — at the median salary of $55K, rent takes 40.5% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,488/month. The 30% guideline puts the comfortable ceiling at roughly $1,100/month in rent — so roommates or a 1-bedroom would ease the math significantly.

The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $33K/year. Take-home on that works out to about $1,967/month.

Local pay runs 30% below the national median — $55K here vs. $79K nationally.

Southeast-Central Idaho nonmetropolitan area pays $55K median vs. the U.S. average of $79K — that’s -30%.

The median is $55,030 a year, that works out to about $26 an hour. But the range is wide: entry-level workers start around $32,790, and experienced market research analysts and marketing specialists can clear $95,270. These are BLS numbers, based on employer-reported data, not self-reported surveys.

On that salary, you'd take home roughly $3,677/month after taxes. A 2-bedroom here rents for about $1,488/month, which eats 40.5% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.

Southeast-Central Idaho nonmetropolitan area has a Regional Price Parity of 100 (100 is the national average). That's right at the national average. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $55,030 in national-average purchasing power.

The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.