Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Spokane-Spokane Valley, WA is $70,390/year ($33.84/hour), per BLS data. The range runs from $45K at the entry level to $135K for experienced workers. Adjusted for local prices (RPP 100.35), that's roughly $70,144 in purchasing power. Rent on a 2-bedroom averages $1,131/month, or 23.1% of estimated take-home pay.
So what does $70K get you in Spokane-Spokane Valley?
Groceries, utilities, transportation, and healthcare scaled from national averages by Spokane-Spokane Valley’s Regional Price Parity (100.35). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Spokane-Spokane Valley
Pay for market research analysts and marketing specialists in Spokane-Spokane Valley runs about 11% below the U.S. median of $79K. Housing is manageable: a 2-bedroom at the HUD median costs $1,131/month, 23.4% of take-home, well inside the 30% guideline. Cost of living (RPP 100.35) is near the national average, so spending patterns here track the typical American budget fairly closely. Lower pay, lower costs, Spokane-Spokane Valley can be a reasonable trade-off for market research analysts and marketing specialistss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Spokane-Spokane Valley, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Seattle-Tacoma-Bellevue | $102K | $92K |
| Olympia-Lacey-Tumwater | $80K | $77K |
| Bellingham | $64K | $62K |
| Kennewick-Richland | $77K | $76K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Spokane-Spokane Valley, WA
Entry-level market research analysts and marketing specialists (10th percentile) start around $45K. Mid-career wages sit at $70K. Top earners bring in $135K or more, a $90K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Spokane-Spokane Valley?
Yes — at the median salary of $70K, rent takes 23.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,131/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Spokane-Spokane Valley?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $45K/year. Take-home on that works out to about $2,711/month. At HUD’s $1,131/month FMR, rent would take 42% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Spokane-Spokane Valley?
Local pay runs 11% below the national median — $70K here vs. $79K nationally.
How does Spokane-Spokane Valley compare to the national average for market research analysts and marketing specialists?
Spokane-Spokane Valley pays $70K median vs. the U.S. average of $79K — that’s -11%. After adjusting for local cost of living (RPP 100.35), the purchasing-power equivalent is $70K — below the national median.
How much do market research analysts and marketing specialists make in Spokane-Spokane Valley, WA?
The median is $70,390 a year, that works out to about $34 an hour. But the range is wide: entry-level workers start around $45,180, and experienced market research analysts and marketing specialists can clear $135,130. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $70K enough to live in Spokane-Spokane Valley?
On that salary, you'd take home roughly $4,825/month after taxes. A 2-bedroom here rents for about $1,131/month, which eats 23.4% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Spokane-Spokane Valley?
Spokane-Spokane Valley has a Regional Price Parity of 100.35 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $70,144 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.