Marketing Managers Salary
The median pay for a marketing managers in Napa, CA is $163,870/year ($78.78/hour), per BLS data. The range runs from $99K at the entry level to $280K for experienced workers. Prices run high here (RPP 112.55), so that salary is closer to $145,598 in real purchasing power. Rent on a 2-bedroom averages $2,773/month, or 28.7% of estimated take-home pay.
So what does $164K get you in Napa?
Groceries, utilities, transportation, and healthcare scaled from national averages by Napa’s Regional Price Parity (112.55). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Napa
Marketing managers pay in Napa tracks closely to the national median, $164K locally vs. $167K nationwide, a 2% difference. Rent runs $2,773/month for a 2-bedroom (HUD FMR), taking 29.9% of the median take-home. That's within the 30% rule, though not by much. Cost-of-living overall is 13% above the national average (BEA RPP 112.55), so groceries and services cost more too. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compared to nearby metros
Median pay for marketing managers in metros near Napa, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $172K | $151K |
| San Francisco-Oakland-Fremont | $220K | $191K |
| San Jose-Sunnyvale-Santa Clara | $231K | $210K |
| San Diego-Chula Vista-Carlsbad | $175K | $156K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Napa, CA
Entry-level marketing managers (10th percentile) start around $99K. Mid-career wages sit at $164K. Top earners bring in $280K or more, a $181K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Napa numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Napa?
Yes — at the median salary of $164K, rent takes 29.9% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,773/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Napa?
The 10th-percentile wage — what new marketing managers typically earn — is $99K/year. Take-home on that works out to about $5,955/month. At HUD’s $2,773/month FMR, rent would take 47% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is marketing manager a high-paying job in Napa?
Pay here is roughly in line with the national average — $164K locally vs. $167K nationally, a 2% difference.
How does Napa compare to the national average for marketing managers?
Napa pays $164K median vs. the U.S. average of $167K — that’s -2%. After adjusting for local cost of living (RPP 112.55), the purchasing-power equivalent is $146K — below the national median.
How much do marketing managers make in Napa, CA?
The median is $163,870 a year, that works out to about $79 an hour. But the range is wide: entry-level workers start around $99,250, and experienced marketing managers can clear $279,750. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $164K enough to live in Napa?
On that salary, you'd take home roughly $9,282/month after taxes. A 2-bedroom here rents for about $2,773/month, which eats 29.9% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Napa?
Napa has a Regional Price Parity of 112.55 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median marketing managers salary is worth about $145,598 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.