Marketing Managers Salary
The median pay for a marketing managers in Santa Rosa-Petaluma, CA is $161,720/year ($77.75/hour), per BLS data. The range runs from $97K at the entry level to $283K for experienced workers. Prices run high here (RPP 107.78), so that salary is closer to $150,046 in real purchasing power. Rent on a 2-bedroom averages $2,827/month, or 29.6% of estimated take-home pay.
So what does $162K get you in Santa Rosa-Petaluma?
Groceries, utilities, transportation, and healthcare scaled from national averages by Santa Rosa-Petaluma’s Regional Price Parity (107.78). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Santa Rosa-Petaluma
Marketing managers pay in Santa Rosa-Petaluma tracks closely to the national median, $162K locally vs. $167K nationwide, a 3% difference. Rent runs $2,827/month for a 2-bedroom (HUD FMR), taking 30.8% of the median take-home. That's within the 30% rule, though not by much. Cost-of-living overall is 8% above the national average (BEA RPP 107.78), so groceries and services cost more too. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compared to nearby metros
Median pay for marketing managers in metros near Santa Rosa-Petaluma, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $172K | $151K |
| San Francisco-Oakland-Fremont | $220K | $191K |
| San Jose-Sunnyvale-Santa Clara | $231K | $210K |
| San Diego-Chula Vista-Carlsbad | $175K | $156K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Santa Rosa-Petaluma, CA
Entry-level marketing managers (10th percentile) start around $97K. Mid-career wages sit at $162K. Top earners bring in $283K or more, a $186K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Santa Rosa-Petaluma numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Santa Rosa-Petaluma?
It’s a stretch — at the median salary of $162K, rent takes 30.8% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,827/month. The 30% guideline puts the comfortable ceiling at roughly $2,800/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for marketing managers in Santa Rosa-Petaluma?
The 10th-percentile wage — what new marketing managers typically earn — is $97K/year. Take-home on that works out to about $5,841/month. At HUD’s $2,827/month FMR, rent would take 48% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is marketing manager a high-paying job in Santa Rosa-Petaluma?
Pay here is roughly in line with the national average — $162K locally vs. $167K nationally, a 3% difference.
How does Santa Rosa-Petaluma compare to the national average for marketing managers?
Santa Rosa-Petaluma pays $162K median vs. the U.S. average of $167K — that’s -3%. After adjusting for local cost of living (RPP 107.78), the purchasing-power equivalent is $150K — below the national median.
How much do marketing managers make in Santa Rosa-Petaluma, CA?
The median is $161,720 a year, that works out to about $78 an hour. But the range is wide: entry-level workers start around $97,350, and experienced marketing managers can clear $283,400. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $162K enough to live in Santa Rosa-Petaluma?
On that salary, you'd take home roughly $9,176/month after taxes. A 2-bedroom here rents for about $2,827/month, which eats 30.8% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a marketing managers salary go in Santa Rosa-Petaluma?
Santa Rosa-Petaluma has a Regional Price Parity of 107.78 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median marketing managers salary is worth about $150,046 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.