Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Reading, PA is $63,040/year ($30.31/hour), per BLS data. The range runs from $37K at the entry level to $116K for experienced workers. Adjusted for local prices (RPP 97.06), that's roughly $64,950 in purchasing power. A 2-bedroom apartment runs $1,575/month, about 37.3% of take-home, which is tight.
So what does $63K get you in Reading?
Groceries, utilities, transportation, and healthcare scaled from national averages by Reading’s Regional Price Parity (97.06). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Reading
Pay for market research analysts and marketing specialists in Reading runs about 20% below the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $1,575/month, which is 37.2% of the median worker's take-home, past the 30% guideline most planners use. Cost of living (RPP 97.06) is near the national average, so spending patterns here track the typical American budget fairly closely. That combination, below-market pay with high housing costs, makes this a financially demanding market for market research analysts and marketing specialistss.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Reading, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Philadelphia-Camden-Wilmington | $79K | $77K |
| Pittsburgh | $63K | $67K |
| Harrisburg-Carlisle | $72K | $72K |
| Allentown-Bethlehem-Easton | $68K | $68K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Reading, PA
Entry-level market research analysts and marketing specialists (10th percentile) start around $37K. Mid-career wages sit at $63K. Top earners bring in $116K or more, a $79K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Reading?
It’s a stretch — at the median salary of $63K, rent takes 37.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,575/month. The 30% guideline puts the comfortable ceiling at roughly $1,300/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Reading?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $37K/year. Take-home on that works out to about $2,229/month. At HUD’s $1,575/month FMR, rent would take 71% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Reading?
Local pay runs 20% below the national median — $63K here vs. $79K nationally.
How does Reading compare to the national average for market research analysts and marketing specialists?
Reading pays $63K median vs. the U.S. average of $79K — that’s -20%. After adjusting for local cost of living (RPP 97.06), the purchasing-power equivalent is $65K — below the national median.
How much do market research analysts and marketing specialists make in Reading, PA?
The median is $63,040 a year, that works out to about $30 an hour. But the range is wide: entry-level workers start around $37,150, and experienced market research analysts and marketing specialists can clear $116,160. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $63K enough to live in Reading?
On that salary, you'd take home roughly $4,230/month after taxes. A 2-bedroom here rents for about $1,575/month, which eats 37.2% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Reading?
Reading has a Regional Price Parity of 97.06 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $64,950 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.